Annie’s Signature Designs Announces the Summer Love Collection


PR Lookbook_1_with copy_2

Annie’s has created an exclusive pattern collection of 20+ captivating crochet and knit designs that symbolize passion, creativity and a celebration of love. The Annie’s Signature Designs Summer Love Collection is presented in two stunning e-zine format Lookbooks just released.

The Collection was envisioned by Annie’s Lead Designer, Lena Skvagerson, who draws from more than 25 years in the European knit and crochet design markets. “This Collection is so timely for Annie’s because we are deeply listening to the needs of crocheters and knitters. They demand more than just another pattern, and our answer is a lifestyle approach that invokes emotion, excitement and passion. We want to design garments and wearables that people will actually wear every day and that look flattering on a range of body types. They should be clothes that make you feel good and that make people say “Wow, did you make that!?” says Skvagerson.

Oceano Circle Vest
Oceano Circle Vest

The collection of designs includes warm-weather accessories, tanks and tees to pullovers and cardigans that are as practical and easy to make as they are fashion-forward. The designs cover a broad spectrum of tastes and sizes for today’s discerning crocheter.

West Shore Tunic
West Shore Tunic

“This is significant because it is the first time Annie’s is presenting a seasonal collection. In the past we have added patterns gradually, but this time we’ve mindfully developed a cohesive collection with pre-determined color stories and projects that can be easily coordinated together,” says Skvagerson.

Baraca Stole
Baraca Stole

The Lookbooks are designed to captivate viewers as they are taken on an inspiring romantic “seascape” journey through the knit and crochet patterns in two separate Lookbooks.

Central Coast Cardi
Central Coast Cardi

Page by page, the reader is guided on a visual retrospective of photographic imagery that represents each of the designs with the breathtaking backdrop of the Pacific Ocean.

Easy 2-Hour Scarves
Easy 2-Hour Scarves

Watch this video to view all the beautiful designs in the crochet Lookbook Collection. All patterns are available individually and can be purchased here.


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